To launch new Shapes Roadies in New Zealand, Y&R Auckland and Finch director Alex Roberts created a series of TVCs featuring three manchildren on a roadtrip, behaving like three manchildren on a roadtrip.

Palm oil plantations are the main cause of orangutan depopulation. To launch its Palm Oil Free Shopping Guide during Orangutan Caring Week, Auckland Zoo, via Ogilvy, ran this press ad advising people that the cost of their weekly groceries might be more than they think.

Congratulations to our November winner of theNAB Newspaper Ad of the Month competition: Special Group with its innovative full page designed to be folded so the whole newspaper could be posted to someone overseas to celebrate the Rugby World Cup All Blacks win.

Fudge Anti Ordinary Hair Care created a cheeky ‘Reverse Bag Check’ stunt at the recent Vodafone New Zealand Music Awards. As bags were searched at entry, Fudge product was slipped in – making an usually awkward moment, surprisingly rewarding.

The new Pump campaign encourages us to do more than just hydrate, but to “Make Like Water”. It launched online, where you can learn about the 7 principles of water (facebook.com/pumpNZ & pump.co.nz), and is supported by television and outdoor.

To launch Westpac’s new brand proposition ‘Help is what we do’. Colenso created a 3D animated spot about the financial challenges of modern life. 

Due to popular demand Grabaseat launched a second viral this time based on Timaru. In this one the fly plays A Much bigger and even more annoying role.

Agency: The Brand Agency Perth
Client company: Curtin Business School
Brand/product: Business degree
Media used: TV – Western Australia
Executive Creative director: Garry Horner
Writer: James Wills
Art director: David Donald
Agency producer: Ian Ford
Producer: Felicia Brunsting
Stop-motion Director: Norman Yeend
Post production: Cirkus
Animation Director: Christian Greet
Music: Hylton Mowday 

Auckland law firm Hesketh Henry promoted its sponsorship of the Auckland Art Fair with a campaign based on “The Laws of Art”, reinforcing the firm’s “The Art of Law” positioning.     

To make Instant Kiwi’s giveaway of 30 indulgent Winter Escapes to Queenstown look even more appealing, we showed a warm, comfortable and relaxing view inside a ski hut. It contrasted with the bad winter weather outside the malls where the static Eyelites were located.

In a category that constantly seeks to show off the newest technological edge, Saatchi & Saatchi Auckland has instead focused on something far more simple and human in its launch spot for Telecom’s Smartphone Network.